Lavender Rosé 2024

I remember a time not that long ago when you couldn’t give away a bottle of pink in a bottle shop, let alone try to sell one. If you tried to order Rosé at your favorite restaurant, they’d likely nudge you toward one of the reds or whites on their list. That’s all changed, and of course, it’s changed rather dramatically. Wine aficionados worldwide are now madly in love with Dry Rosé.

Vibrant, refreshing, dry Rosé lives in a perfect middle ground between bold, rich reds and crisp, fresh whites. It deftly bridges the gap between red and white wines, making it the ultimate pink crowd-pleaser, appealing to both red and white wine lovers. We love that this amazingly versatile beverage is perfect for your informal summer gatherings and casual meals and will be equally at home at your next sophisticated summer soirée.

Provence, located in the southeastern corner of France, is most often considered the epicenter of Rosé production. The region’s unique terroir, characterized by its warm climate, abundant sunshine, and cooling sea breezes, creates the ideal conditions for producing top-quality pinks. Provençal Rosé is celebrated for its pale pink hue, delicately vibrant aromas, and a refreshingly crisp melange of light red fruit notes on the palate. This style has become the veritable poster child of the pink drink and is synonymous with the laid-back sophistication of the Mediterranean lifestyle.

Nestled in northern Provence, the Alpes De Haute Provence subregion is a hidden gem for Rosé production. The key here is the higher vineyard elevation. Higher elevation means cooler temperatures, ensuring a slower ripening process and enhancing the aromatic complexity and balance of the pinks produced here. The result is ultra-classic Provençal Rosé that retains remarkable freshness and lift.